Find another tag

Entries from Marketing Profs Daily Fix tagged with 'tv'

TV Is Dead (but That’s Good News for the Marketer!

This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Forum....

OfficeMax's Viral Hit: Elf Yourself!

Know how I know when an online campaign is truly viral? When my non-geek, non-marketer friends pass it along to me. In other words, when those who don’t spend most of their waking time online notice, then you know it’s...

Simple Steps for Adding Multimedia to Your PR Program

As a PR person, you know it's time to focus on multimedia when daily newspapers start posting Hollywood-style trailers on YouTube to attract readers. This two-minute promo for the Dallas Morning News series "Unequal Justice" is extremely well-made, and is...

There is only one page of results