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Entries from Marketing Profs Daily Fix tagged with 'trust'

Trust is Most Important Measure for Reputation: The Top Ten US Companies

Harris Interactive just released it’s 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is “poor,” but consumers will buy, recommend and invest in companies that concentrate on...

The Art of Listening

In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned into listening than am I -- including Swami Chinmayananda; Brenda Ueland, a prolific Minnesota author and columnist; and Terry Wildemann,...

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