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Entries from Marketing Profs Daily Fix tagged with 'tactics'

Marketing Is a Lot Like White Socks

White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can't measure ROI....

Will You Take Your Own Advice in These Tight Times?

The Real ROI of Blogging

I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...

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