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Entries from Marketing Profs Daily Fix tagged with 'stories'

'Video, Will You Take Story as Your Lawfully Wedded Wife?'

One of my concerns about video -- in a blog or as a "videocast" on the Web -- is in its becoming a clutter of talking heads: person in front of fixed camera, talking. Which means, frankly, an audience of...

Unaffected by Bad Marketing

Because I am in the biz, I like to think that I am unaffected by marketing, particularly the advertising wing. Wrong! The truth: I am unaffected by bad marketing, which I think is best represented by much of today's advertising....

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