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Entries from Marketing Profs Daily Fix tagged with 'sernovitz'

Can Word of Mouth Marketing Get Me in Trouble?

Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review....

6 Simple Steps for Word of Mouth

Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She's proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she's doing....

This Is What a Home Page Is For

There is nothing more important than capturing an email address on your home page. There is nothing more important than capturing an email address on your home page. There is nothing more important than capturing an email address on your...

How to Start Conversations About Your Products

I've blogged before about my very pretty new monitor from Dell. It's become an interesting case study....

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