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In the previous post in this DailyFix series I share Seth Godin's idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book "Free Prize Inside" and an expanded explanation of...
How do you break your company or product away from the pack of sameness? You're probably in a business where it can be difficult for customers to distinguish the difference between your products/services and those of your competition. So, how...
You probably know Marty from his book "The Brand Gap." His most recent book "Zag: The Number One Strategy of High-Performance Brands" talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace....
Seth Godin points out in his book "Purple Cow: Transform Your Business by Being Remarkable" that... "In a busy marketplace, not standing out is the same as being invisible." What stands out more in a field of average cows than...
What's a brand? It's not very tangible. It's more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand. Furthermore, even if you...
When looking for good ideas about customer service, ask around. Exceptional services experiences are rarely forgotten and something we all experience. I'm spending time this week with my parents, and in asking them about any remarkable ideas they could think...
Have you seen the mini-booklet print ad introducing the new Mini Cooper Clubman? The booklet add entitled the "Book of ZUG" they neatly summarizes remarkability, while introducing Mini Cooper's new vehicle....
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