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Entries from Marketing Profs Daily Fix tagged with 'quant'

In a Petabyte Age, Is Understanding Passé?

Posted by Paul Barsch on July 15, 2008 9:08 AM

Are Marketing and Mathematics Getting Married?

Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to...

Posted by Paul Barsch on June 3, 2008 12:06 PM

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