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Entries from Marketing Profs Daily Fix tagged with 'movement'

Brands and Movements

Dear CMO: When we think of our relationships to institutions, we can categorize them in one of several ways. There are brands, and we talk a lot about them here and elsewhere. There are causes. There are memes, ideas, manifestos,...

Posted by Stephen Denny on April 17, 2008 7:37 AM

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