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Entries from Marketing Profs Daily Fix tagged with 'metrics'

The Real ROI of Blogging

I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...

MarketingProfs Podcast: Closed Loop Marketing as the Holy Grail

In this Marketing Over Coffee we discuss closed loop marketing, B2B show wrap up, and Marketing Metrics covering outcomes rather than activities..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers...

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