We've all been there. In fact, I just visited this place of client frustration and fear a few days ago. It usually happens when the solution provided to the client's (or boss's) problem will cost them time, money and stress....
I once had a co-worker recount the tale of her junior account position at a 4A’s agency. Her account was for a well known brand of… well…tampons. Evidently, the team brainstorming sessions (comprised largely of men), yielded many unfortunate and...
Calling all marketing and PR professionals. Here's a story you should have something to say about. Please watch the video below....
By raise of hands, how many of you think that Web sites are going to go away? With all this talk of social media on one hand, and the clicks version of bricks on the other, there might remain little...
In this Marketing Over Coffee we discuss buying lists, Google Audio Ads, the fishbowl and applying Marketing 2.0 strategies to local markets..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers...
Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year....
Dear CMO: When we think of our relationships to institutions, we can categorize them in one of several ways. There are brands, and we talk a lot about them here and elsewhere. There are causes. There are memes, ideas, manifestos,...
Coco Chanel used to say that before leaving the house, every woman should check herself in a mirror and remove at least one accessory from her ensemble. That's part of the reason she became a style icon: She knew when...
In this Marketing Over Coffee we discuss Chris' email newsletter video test, doing business on FaceBook and being able to survive in New Media on 1,000 true fans..... all that and more in this Marketing Over Coffee, a weekly audio...
Have you noticed a certain impatience with lines and crowded stores? A couple of weeks ago I was making a purchase and saw two people abandon their selections before check out and leave. Are you tempted to abandon virtual shopping...
In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy..... all that and more in this Marketing Over Coffee, a weekly...
In this Marketing Over Coffee we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation..... all that and more in this Marketing...
There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about values....
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?...
A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is considering dropping rates another quarter point...and the financial world braces. The thing is, everyday Americans don't need data to tell...
Guess where I am: Here's a hint. It's a restaurant you have probably visited at least once in your life. Walk in to the sound of water running down glass panels. There is a sculpture of a crane on one...
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing - consciously or not so much...
You could continue applying veneer on your old marketing habits of driving the conversation, pushing promotions and controlling the messages - and think of ways to make what you do sticky. This is the old, company-centric way and it has...
You won’t know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take Twitter. This extremely versatile tool is ready to be used...
We have been talking about using social media to improve a company reputation and to spread the word about its products and services. In fact, the conversation has been centered more on building awareness and possibly creating demand on the...
So, here's a premise I've been working on this for a while now. The 3 second ad is the new 30. Don't laugh, I did say three seconds. This is a micro-messaging world and 5, 15, 30 and (god forbid)...
Green is the new e-. It used to be that anyone worth their buzzword bingo card could slap "e-" in front of practically anything and expect their valuation to double. "E-enabled," "e-business," et cetera, ad nauseum. Post-bubble, we experienced a...
Some days I don't know whether to laugh or cry. I was just running through my feeds at lunch and I came across this post from Shel Israel. It seems that Mattel and Hasbro have issued a take down...
What is Animoto? And how can it help you in your business? Animoto’s motto is “The end of slideshows.” How is this true? Simply put, Animoto is an online service that allows you to create video productions as easy as...
Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with...