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Entries from Marketing Profs Daily Fix tagged with 'logotype'

White Bread and The New Yorker: Bread-Brand Confusion?

I just had to buy this loaf of white bread. It matches my New Yorker. Yes, below is the famed New Yorker typeface on a rather gaudy plastic bag of Sara Lee Soft & Smooth Whole Grain White Bread. (Now...

Posted by Gwyneth Dwyer on December 6, 2007 7:28 AM

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