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Entries from Marketing Profs Daily Fix tagged with 'innovation'

Drop.io: A Podcast with Chad Stoller

File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io....

Experience Files: Alaska Airlines

There's a great article at Fast Company by way of 37 signals about Alaska Airlines' proactive attempts to rethink the check in experience. This is really a great case study that illustrates a point I try to make to my...

Scampering for Innovation

There's a great quote in Roger von Oech's book, "A Whack on the Side of the Head" that reads as follows... ...

When Less is More in Consumer Choice

Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a...

Harnessing the Wisdom of YOUR Crowds: Why the Wisdom of Crowds Is Flawed

How many feeds are you currently subscribed to on your RSS reader of choice? 50, 100, 150....... Do you have more than Scoble? What was your breaking point?...

Designing the Customer Experience

“Looking at design as part of the total customer experience is critical.” -- Claudia Kotchka, VP Design Innovation & Strategy, P&G As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role...

Toxophilite Guide to Innovation

Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the bow string and launch,...

Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces

Facebook Fan Pages need to be conversation spaces not destinations. There are a lot of posts flying around the blogs on Facebook's new Fan Page system, covering privacy, just outright outrage, and even a couple kudos on tapping into the...

MarketingProfs Podcast with Professor William Duggan: Great Artists Steal!

Have you ever had a flash of insight in the shower, when you’re brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition.”...

Farming Lesson to Save Your Brand

There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season...

Innovation: Full Speed Ahead

Certainly by now you’ve heard: Innovation is being heralded as the key to business success in coming decade. “No matter what business you’re in, your future will be shaped, even determined, by innovation,” writes Michael Michalko in Thinkertoys: A Handbook...

Remove Idea-Blocking Obstacles with Conducivity

As marketers and business people, our time is spent coming up with creative ideas, problem solving, and decision making. With focus, concentration and inspiration, we are better and faster at these applied thinking skills....

You May Be Wrecking Your Own Innovation

Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as... "How's that going to work?" "Good luck getting that done!" "We don't have time for...

Best-Kept Secrets & Bottom-Line Design

Great article in the April issue of Business 2.0, titled "Best-kept Secrets of the World's Best Companies".......

Best-Kept Secrets & Bottom-Line Design

Great article in the April issue of Business 2.0, titled "Best-kept Secrets of the World's Best Companies".... ...

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