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File Sharing is very binary – either you share a file online or you don’t. Well not anymore! – enter Drop.io....
There's a great article at Fast Company by way of 37 signals about Alaska Airlines' proactive attempts to rethink the check in experience. This is really a great case study that illustrates a point I try to make to my...
There's a great quote in Roger von Oech's book, "A Whack on the Side of the Head" that reads as follows... ...
Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a...
How many feeds are you currently subscribed to on your RSS reader of choice? 50, 100, 150....... Do you have more than Scoble? What was your breaking point?...
“Looking at design as part of the total customer experience is critical.” -- Claudia Kotchka, VP Design Innovation & Strategy, P&G As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role...
Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the bow string and launch,...
Facebook Fan Pages need to be conversation spaces not destinations. There are a lot of posts flying around the blogs on Facebook's new Fan Page system, covering privacy, just outright outrage, and even a couple kudos on tapping into the...
Have you ever had a flash of insight in the shower, when you’re brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition.”...
There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season...
Certainly by now you’ve heard: Innovation is being heralded as the key to business success in coming decade. “No matter what business you’re in, your future will be shaped, even determined, by innovation,” writes Michael Michalko in Thinkertoys: A Handbook...
As marketers and business people, our time is spent coming up with creative ideas, problem solving, and decision making. With focus, concentration and inspiration, we are better and faster at these applied thinking skills....
Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as... "How's that going to work?" "Good luck getting that done!" "We don't have time for...
Great article in the April issue of Business 2.0, titled "Best-kept Secrets of the World's Best Companies".......
Great article in the April issue of Business 2.0, titled "Best-kept Secrets of the World's Best Companies".... ...
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