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Entries from Marketing Profs Daily Fix tagged with 'frenemies'

How Marketers Will Collaborate in 2008: As “Frenemies”

My vote for a business word we’ll hear a lot in 2008? “Frenemies.” Attributed most recently to Sir Martin Sorrell, founder and CEO of WPP, the word “frenemies” (a blend of “friends” + “enemies”) perfectly captures the competitive collaboration that...

Posted by Gwyneth Dwyer on January 2, 2008 9:59 AM

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