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Coco Chanel used to say that before leaving the house, every woman should check herself in a mirror and remove at least one accessory from her ensemble. That's part of the reason she became a style icon: She knew when...
Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with...
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