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Entries from Marketing Profs Daily Fix tagged with 'collaboration'

How Marketers Will Collaborate in 2008: As “Frenemies”

My vote for a business word we’ll hear a lot in 2008? “Frenemies.” Attributed most recently to Sir Martin Sorrell, founder and CEO of WPP, the word “frenemies” (a blend of “friends” + “enemies”) perfectly captures the competitive collaboration that...

Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces

Facebook Fan Pages need to be conversation spaces not destinations. There are a lot of posts flying around the blogs on Facebook's new Fan Page system, covering privacy, just outright outrage, and even a couple kudos on tapping into the...

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