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We've all been there. In fact, I just visited this place of client frustration and fear a few days ago. It usually happens when the solution provided to the client's (or boss's) problem will cost them time, money and stress....
No business that strategizes around making people happy by giving them a voice and a sense that they have a stake in your business will experience less wealth. In the simplest sense we are talking about building relationships and communities...
As America seems to be less and less about values in the eyes of most of my boomer friends, one has to wonder if they matter in business. I call my business a values-based business, because we stated the values...
There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about values....
Almost one of the last things you think about when you are establishing a brand is the question of service marks and trademarks. That may be especially true when the brand you are establishing - consciously or not so much...
What is Animoto? And how can it help you in your business? Animoto’s motto is “The end of slideshows.” How is this true? Simply put, Animoto is an online service that allows you to create video productions as easy as...
This week at CES, Deloitte released a second edition of its State of the Media Democracy survey, designed to examine how Americans are interacting with emerging technologies and content. The survey's finding were interesting, and reinforce the notion that social...
As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for marketers. ...
My vote for a business word we’ll hear a lot in 2008? “Frenemies.” Attributed most recently to Sir Martin Sorrell, founder and CEO of WPP, the word “frenemies” (a blend of “friends” + “enemies”) perfectly captures the competitive collaboration that...
Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We are seeing bits and pieces of evidence that men are beginning to shop more like women. ...
“Looking at design as part of the total customer experience is critical.” -- Claudia Kotchka, VP Design Innovation & Strategy, P&G As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role...
The other day, I came across a t-shirt that read “I’ll pay more for good design.” Now granted, I found it on a site I’d gotten from CoolHunter as I was looking for Hanukkah gifts, and the store was in...
Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the bow string and launch,...
For whatever reason, I have awesome dreams. True story: I dreamed about the 1989 Loma Prieta earthquake two days before it actually happened. Now, I'm not telling you this because I want you to believe that I have special powers. ...
Robert Scoble's post today got me thinking about the way some writers have bashed blogs for fun and profit. Let's take a look back at some blog bashing classics. These writers bashed bloggers so we'd write about what pricks they...
Some marketing executives believe the next five years will be similar to the last five years. That’s a dangerous assumption if you take into account the rapid growth rates of technology and data. In fact, there is every reason to...
According to a Financial Times article, P&G sets ‘greener’ products targets, “Procter & Gamble has set itself a target for environmentally targeted products, marking what senior executives describe as a major evolution in the corporate philosophy of the world’s largest...
Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. It is the essence of the American Dream and is as important as the air you breathe. ...
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