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Entries from Marketing Profs Daily Fix tagged with 'brand'

Doing Good in the Community Pays Dividends

There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that Americans care about values....

The Myth of Brand Engagement

Marketers call what they do "engagement," "interaction," "relationship-building" or worse yet, "encouraging the customer to experience the brand." However, substitute "brand" with "Tabasco enema," and you can picture the usefulness of such tactics and how uncomfortable your audience is with...

The Art of Listening

In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned into listening than am I -- including Swami Chinmayananda; Brenda Ueland, a prolific Minnesota author and columnist; and Terry Wildemann,...

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