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I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...
The New York Times (After Suicide, Blog Insults Are Debated) reported on March 5 that, "Visitors to AgencySpy and AdScam, two sharp-tongued blogs written by advertising industry insiders, posted comments blaming the sites for contributing to the suicide late last...
If you are, pencil in April 4-6 in New York City. Actually, write it in pen: you'll want to be there. ...
I'm seeing a flurry of videos on blogs lately -- at least those in the marketing part of the blogosphere. I know myself, so I'll admit upfront that I'm a late adopter.......
These days, everyone and her dog is a social media marketer, or so they tell us. But who’s really an expert? And who’s full of hot air? How do you tell the experts from the snake oil salesmen?...
When I first read about Blog Nothing Day, I was intrigued. Would it work? Would it be the sort of action that bloggers would be interested in? After all, many of us battle with some form of social media addiction,...
Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this...
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation. ...
There has been lots of debate on whether or not a corporation can build a blog that has many contributors. As we all know blogging takes a lot of time, and so many companies want to do a blog, but...
Anyone who knows anything about me knows that I love to talk. I love it most when there are a group of us discussing something provocative, almost anything will do....
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