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I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...
In this Marketing Over Coffee we discuss Chris' email newsletter video test, doing business on FaceBook and being able to survive in New Media on 1,000 true fans..... all that and more in this Marketing Over Coffee, a weekly audio...
In this Marketing Over Coffee we discuss what Google has going on in video, the Forrester Sociographic Ladder of Engagement, and how many offers to make in email copy..... all that and more in this Marketing Over Coffee, a weekly...
In this Marketing Over Coffee we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation..... all that and more in this Marketing...
I'm surprised at how often I'm asked this question when putting on events or fielding general questions about blogs and emerging marketing tools. I mean, really, it only takes a few minutes to setup a blog, right? Well, we all...
How to blog for SEO juice, some killer wordpress plugins, and a Super Bowl Ad wrap-up.... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new...
Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it’s easier to implement functionally important applications without knocking on the CIO’s door to ask permission. And...
In the last 18 months of sharing my thoughts on my blog, guest blogging at other's blogs, and visiting others at their social media sites, I have read and heard every emotion, from love to hate, and have been both...
If you are, pencil in April 4-6 in New York City. Actually, write it in pen: you'll want to be there. ...
I'm seeing a flurry of videos on blogs lately -- at least those in the marketing part of the blogosphere. I know myself, so I'll admit upfront that I'm a late adopter.......
Neuroscientists have shown in study after study, that multi-tasking isn’t helping us be more productive, but in fact, is making us dumber. Are some Web 2.0 tools, with their promise of instant connectivity, notification, and collaboration adding fuel to the...
These days, everyone and her dog is a social media marketer, or so they tell us. But who’s really an expert? And who’s full of hot air? How do you tell the experts from the snake oil salesmen?...
Robert Scoble's post today got me thinking about the way some writers have bashed blogs for fun and profit. Let's take a look back at some blog bashing classics. These writers bashed bloggers so we'd write about what pricks they...
When I first read about Blog Nothing Day, I was intrigued. Would it work? Would it be the sort of action that bloggers would be interested in? After all, many of us battle with some form of social media addiction,...
Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this...
Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added to the mix. Staying calm is all about preparation. ...
There has been lots of debate on whether or not a corporation can build a blog that has many contributors. As we all know blogging takes a lot of time, and so many companies want to do a blog, but...
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