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B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media. ...
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's programs....
This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as...
Nancy Harhut presented, "Secrets and Lies: What's Really Working in B2B Creative" and covered the most common misconceptions about business-to-business creative and provided tips for identifying those lies and reinvigorating direct mail initiatives. ...
We're all gathered at the MarketingProfs B2B Marketing Forum 2008 in Boston where it's nearly 90 degrees today! The morning kicked off with a great intro by Roy Young and Ann Handley and tons of inspiring presentations. I attended the...
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You won’t know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take Twitter. This extremely versatile tool is ready to be used...
Harvard's John Quelch offers a summary of his study regarding B2B brands, on his Harvard Business Online blog post here. His post, titled "How to Build a B2B Brand," cites five characteristics of leading global B2B brands. They are......
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