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Entries from Marketing Profs Daily Fix tagged with 'analytics'

Behavioral Targeting - Where's the Fine Line?

Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates grow concerned with the tremendous amount of web data collected by internet businesses such as ISPs and search engines. Consumers, lawyers, congressional leaders, and businesses are...

Voice Biometrics—Peril or Promise?

Enterprises are starting to deploy advanced speech technologies that can identify when a customer is angry, confused or even lying. By listening to call center feeds, these applications are often able to troubleshoot a given situation or route the call...

In a Petabyte Age, Is Understanding Passé?

Rendering Real-Time Roaming in Rome

Ever wondered what the “rhythm” of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events...

Marketing Over Coffee Podcast: Marketing Automation and Web Analytics

What is Marketing Automation? What are the 4 methods of measuring website traffic? Find out in the latest episode of Marketing Over Coffee, a weekly audio program that covers classic marketing tactics and what's new on the technology front....

Glorifying The Gut

Despite the logic of using data to complement or drive decision making, the business and mainstream press continue to glorify intuition and “gut” decision making by managers of all stripes. Where does this leave “data-driven” approaches?...

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