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If you have every questioned the power of Google, consider this: United Airlines lost 76% of its value the other day due to the supposed re-posting (or careless reading) of a six-year-old Chicago Tribune article about the firm's 2002 bankruptcy...
There's a great article at Fast Company by way of 37 signals about Alaska Airlines' proactive attempts to rethink the check in experience. This is really a great case study that illustrates a point I try to make to my...
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