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When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational? And what about us? ...
Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year....
I can’t get an idea out of my mind that I think is profound for this social media age. Recently I blogged about giving your customers and prospects the opportunity and the permission to start a dialog with your brand....
Harvard Business School professor John Quelch once said, “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age...
Thinking about buying media? Well, it’s no longer just about ad space or traditional print. Today media has to “sing and dance.” It has to have a tight connection to the brand at the same time it distributes the brand...
Guess where I am: Here's a hint. It's a restaurant you have probably visited at least once in your life. Walk in to the sound of water running down glass panels. There is a sculpture of a crane on one...
It’s Super Bowl time, and once again there is as much anticipation about the game’s ads as there is about the game itself. I wanted to use my first post on the Daily Fix to discuss the ad we ran...
So, here's a premise I've been working on this for a while now. The 3 second ad is the new 30. Don't laugh, I did say three seconds. This is a micro-messaging world and 5, 15, 30 and (god forbid)...
While the rise of digital advertising seems to be the only thing anyone in the business is capable of talking about these days, I often find myself wondering what digital advertising really is. Is it a "viral" video like Dove...
The other day, I came across a t-shirt that read “I’ll pay more for good design.” Now granted, I found it on a site I’d gotten from CoolHunter as I was looking for Hanukkah gifts, and the store was in...
At Marketing Voices, I interviewed the CEO of BuzzLogic who talked to me about a new product they recently announced. Isolating conversations around products, brands and issues is tough to do, but CEO Rob Crumpler demonstrated their new ad targeting...
Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!” ...
Dear NBC - Please don't get me wrong: I love you for advertising on my blog. But I want you to get results so you'll keep coming back, and this ad sucks. ...
The “Exit Plan” is a conversation I seem to be having with more and more of my peers these days. As in “what’s your Exit Plan" for when you’re deemed too old to work in advertising anymore? ...
Because I am in the biz, I like to think that I am unaffected by marketing, particularly the advertising wing. Wrong! The truth: I am unaffected by bad marketing, which I think is best represented by much of today's advertising....
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