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Entries from Marketing Profs Daily Fix tagged with 'Viral'

Social Network Analysis: Hype or Help?

Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to...

The Powerful 'Bored at Work' Network

Why do some ideas go viral and others don’t? Here's one reason: People who are “bored at work” are a network bigger than any major network, including CBS, NBC, and so on. If ordinary people see something online and start...

Can Word of Mouth Marketing Get Me in Trouble?

Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review....

It's Just a Movie, Right?

Your instructions are clear; proceed to a nearby bakery and give them the name "Robin Banks" (Robbin' Banks, get it?). There you'll receive a cake with the words "Call Me Now!" written in icing, along with a phone number....

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