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Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We are seeing bits and pieces of evidence that men are beginning to shop more like women. ...
There is a lot of hubbub right now surrounding Starbucks. Specifically their breakout decision to pursue TV advertising this holiday season. As a brand known for approaching marketing in non-traditional ways, this drastic traditional move has armchair marketers swarming. Cause...
Some companies are loved, others are hated. That general perception carries over to media coverage and public discussions of their mistakes. At the recent PRSA International Conference panel on ethics in Philly my colleague Rick Murray pointed out this...
There is an agricultural practice farmers use called "fallow field farming." It is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. I got to thinking... this practice of waiting a season...
While most mainstream supermarket chains experience flat sales and profits, stores like Wegman’s and Whole Foods are experiencing solid growth and great profits. Bottom line: they love their customers and cater to them. Customers respond in kind.
While most mainstream supermarket chains experience flat sales and profits, stores like Wegman’s and Whole Foods are experiencing solid growth and great profits. Bottom line: they love their customers and cater to them. Customers respond in kind.
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