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Entries from Marketing Profs Daily Fix tagged with 'ROI'

Marketing Metrics: Rethinking Them... Again!

It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics...

The Real ROI of Blogging

I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI,...

Feng with My Fries?

Guess where I am: Here's a hint. It's a restaurant you have probably visited at least once in your life. Walk in to the sound of water running down glass panels. There is a sculpture of a crane on one...

The Art of Listening

In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned into listening than am I -- including Swami Chinmayananda; Brenda Ueland, a prolific Minnesota author and columnist; and Terry Wildemann,...

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