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In this Marketing Over Coffee we discuss spinning a PR Crisis, Marketers as deceivers and liars, and the Google Dance..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing...
Is the press release dead? Well, not really. But there certainly is a new wave out there – the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications....
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what’s happening in the vanguard is...
PR professionals have been on the front end of all media relationships for a very long time. But the advent of new media poses some challenges for even the best PR professional....
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