The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There's a new kind of media that's taking the world by storm, but investments are shrinking fast....
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can't measure ROI....
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There’s been a lot of buzz around the social media release (SMR) lately and since it’s an upheaval and departure from a 100-year old tradition, I thought I’d share my experience with utilizing an SMR (or a variation of one)...
Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia....
Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her ANNARCHY blog. Of course, I was happy to oblige....
Free is not a benefit. It’s a feature. We think it’s a benefit because we know what we offer has value. It benefits from our experience and it’s designed to get someone to act on something. Yet our prospects and...
We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as what...
We notice the things we think about, we overlook the rest. Say you’re buying a car and are looking at a 3 Series Sedan from BMW. I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I...
Got swag? Tchotchkes? Are giveaways part of your marketing strategy, in hopes of creating an enduring impression?...
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Should the TV networks replace ad agencies? That's the question raised by "Media Rules" author Brian Reich (no relation) at a recent New York Media Information Exchange Group session and reported by Advertising Age yesterday....
Seth Godin's post about mass marketing does a great job of lining out what's crazy about the way marketing is done today. Want to go in the opposite direction? Social media tools like blogging don't have to be used like...
This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street Journal: "Should You Outsource Your Company Blog?" Like most questions addressed in communications, marketing and other similar fields, the answer is -- Maybe....
Today the Blog Council unveils a disclosure toolkit. Before I get into what these checklists are designed to do, a word about what the council is....
Tim Brunelle is playing games. He decided to celebrate the one year anniversary of his agency with a game - Viking Smackdown. You can play it alone or with friends. He is onto something. You can use an iPhone and...
Harris Interactive just released it’s 9th Annual Survey of the 60 most visible US companies. Their findings: 71% of consumers say the reputation of corporate America is “poor,” but consumers will buy, recommend and invest in companies that concentrate on...
This conference has flown by and by all accounts (all the smiling attendees) has really been a great success. Here are some quick tidbits and insights from today's programs....
This afternoon had the pleasure of sitting in on Chris Brogan's session, "Successful Lead Generation in a Social Media World," at our B2B Marketing Forum in Boston. The session was superb and my favorite quotes from the session are as...