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Corporate social media marketing is a very new way of conducting business. As companies gingerly step into, what many perceive, are turbulent waters, not understanding the culture of this new world can lead to sand castle strategies being knocked over...
Last week, Richard Binhammer from DELL twittered me about the launch of Regeneration. Once at the site, the first thing I saw was a box inviting me to leave my idea in answer to "What Does Green Mean to You?"...
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