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I’ve got a viral sickness. This is unrelated to my recent stays in the hospital; I’m talking Viral Marketing....
Ok, here is something I’m wrestling with: Can a community be successful with low brand awareness? If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations...
A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it – it is a must read!...
Twitter is often lambasted as a frivolous application that is jam-packed with useless information like what I had for dinner. Just like any conversation between friends, the many overflowing micro-conversations contain both the mundane and the truly profound. The mundane...
Are you always the best source for your marketing message...? ...
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