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Entries from Marketing Profs Daily Fix tagged with 'CPG'

Designing the Customer Experience

“Looking at design as part of the total customer experience is critical.” -- Claudia Kotchka, VP Design Innovation & Strategy, P&G As the president of a design firm, who wholeheartedly agrees that product and package design play a vital role...

Posted by Ted Mininni on December 20, 2007 9:02 AM

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