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Entries from Marketing Profs Daily Fix tagged with 'B2B'

Is Social Media More Difficult in B2B Than B2C?

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Posted by Paul Dunay on March 13, 2008 8:58 AM

A Short Guide on How to Use Twitter in B2B

You won’t know how useful a tool cam be to you until you test drive it. Then it might turn out to be high performance, just like a car. Take Twitter. This extremely versatile tool is ready to be used...

Posted by Valeria Maltoni on January 28, 2008 7:22 AM

Getting on the B2B Brandwagon

Harvard's John Quelch offers a summary of his study regarding B2B brands, on his Harvard Business Online blog post here. His post, titled "How to Build a B2B Brand," cites five characteristics of leading global B2B brands. They are......

Posted by Suzanne Lowe on December 4, 2007 7:10 AM

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