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You probably know Marty from his book “The Brand Gap.” His most recent book “Zag: The Number One Strategy of High-Performance Brands” talks about and teaches us how to create and harness the power of differentiation in a cluttered marketplace.
Who:Marty Neumeier
What:Zag! Be Different. No, REALLY …
Tags: Brand+Gap, how+to+be+different, Marty+Neumeier, remarkability, Zag!
Posted at: 6:12 am in Featured Posts | Permalink | Comments (3) | Trackbacks (820)
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