Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"
Posts Tagged ‘YouTube’
Wednesday, December 9, 2009
Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single video can enlighten and create awareness without big…Continue reading "The Power of Pink: The Pink Glove Dance"
Friday, July 6, 2007
Here’s Part Two of my six-part conversation about professional services firms and social networking, with Microengagement’s Tim Gilchrist and Steve Fisher. If you missed it, here’s Part 1.
Lowe: I’ve watched as professional firms are beginning to embrace blogs, podcasting or other social media tec…Continue reading "Professional Service Firms and Social Networking: Part 2 of 6"