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A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…
Continue reading "The Perils Of Intuition"Tags: analysis, analytics, at a glance, Blink, CLV, CRM, data driven, decision making, Hermes, intuition, Malcolm Gladwell, profitability, Segmentation and Targeting, thin slicing, WSJ
Posted at: 7:08 am in Featured Posts | Permalink | Comments (29) | Trackbacks (816)
Are you interested in looking up the daily wholesale prices of electricity and using that information to decide when and how long you’ll run the air conditioning or the gas dryer? Ready or not, variable pricing is about to invade your home.
The trend towards variable pricing is becoming more pr…
Continue reading "Variable Pricing Invades the Home"Tags: analytics, data_warehousing, dynamic_pricing, Marketing, Paul_Barsch, price, real time, variable_pricing, WSJ
Posted at: 7:55 am in Featured Posts, Marketing Leadership, Pricing | Permalink | Comments (12) | Trackbacks (816)
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