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MarketingProfs Daily Fix Blog
It’s the National Day on Writing. (Yep. It’s official and everything!) So, wave your mouse, pencil, pen, Sharpie, or iPod writing app in the air, and let’s celebrate the craft of writing.
Why should marketers care about writing? Isn’t your product or service the main focus? No, it isn’t. (It nev…
Continue reading "Celebrating the National Day on Writing & a Reminder of What Not to Write [Video]"One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I finished reading The Design of Everyday Things, which…
Continue reading "The Difference Between Success and Failure"Few things are more important in life and in business than communications that are clear and concise. And, I think I can safely say, few things are more scarce in life and in business than those kinds of communications. That said, while few I know seldom have problems speaking, many of us have or…
Continue reading "How to Get Unstuck When Writer’s Block Strikes"Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the background?
I think not. There is hope for re…
Continue reading "10 Tips for Keeping Your Blog Fresh"Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the marketing headline you need. Or at least the start of one.
I harvested 25 headlines with potential. (All of them up for grabs.) And I’ve loosely cate…
Continue reading "Junk-Mail Gems"Having a fictitious name or writing under a nom de guerre can be fun, and it can be completely honest. And then, I wonder. Can doing so also provide cover for saying things we might not otherwise say in tones that are offensive?
As I often do, I wrote a provocative post that started as an e-mail f…
Continue reading "Are We Hiding Behind a Mask of Anonymity?"