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As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it…
Continue reading "Marketers: Are You Doing an End-Run Around IT?"Tags: CIO, IT, marketing budgets, marketing technology, working with IT
Posted at: 10:30 am in Featured Posts, Integrated Marketing Communications, Marketing Analytics and Modeling, Marketing Automation, Marketing Tools | Permalink | Comments (20) | Trackbacks (829)
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