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MarketingProfs Daily Fix Blog
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"How can you take what you know about your customers—their emotions, priorities, challenges and needs—to show that you want to be there for them? Take time to think about it. Because if you can do this, you earn customers who will rave and tell others about your business.
It’s not unusual …
Continue reading "Help Customers Count on You"GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s awesome, it’s fun, and we hope you can make it.
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I had two crummy telephone experiences recently — both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing…
Continue reading "Living Your Brand Includes Telephone Calls, Too!"I’ve blogged before about my very pretty new monitor from Dell. It’s become an interesting case study.
Letitia runs the office where we sublet, and she’s an Apple user. She came by my office to ask a question, and immediately noticed the monitor. I told her it was only $239, and was Mac compatibl…
Continue reading "How to Start Conversations About Your Products"As we get closer to the MarketingProfs BtoB Forum, all of us speakers are going through the usual “turn in your speeches so we can make handouts” hustle. (Thanks for putting up with us, Shelley!)
I’ve never been a big environmentalist. Never been anti either. Just neutral.
But I’m increasingly awa…
Susan Gunelius at MarketingBlurb asks: Will “the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly Hallows”?
In other words, will sales nosedive because spoilers have spilled…
Continue reading "Why I Read the Harry Potter Ending First"We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe Word of Mouth is just being discovered as a marketing strategy, or whether you agree with me that marketers have been strategizing and measuring word of mouth forever, doesn’t matter.
What also doesn’t …
Continue reading "Word of Mouth Isn’t About Tools, It’s About You"