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MarketingProfs Daily Fix Blog
Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like dog doo-doo isn’t the best word-of-mouth marketing tactic!
Most organizations focus on marketing…
Continue reading "5 Ways to Honor Your Suppliers"I’m sure you’ve done it. I know I’ve done it many times: You refer a client or colleague to a supplier or vendor you know. Isn’t that considered the ultimate inbound or word-of-mouth marketing? These referrers are a company’s best brand ambassadors, right? But what if the referrer expects a fee? Now…
Continue reading "Are Referral Fees the New Word-of-Mouth Marketing?"GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s awesome, it’s fun, and we hope you can make it.
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Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She’s proof that every business can master these inexpensive techniques. There are lot of global companies that should study what she’s doing.
Lessons from Holly:
1. Cultivate …
