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In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be familiar with product differentiation these fellas talk about both product and brand…
Continue reading "How to Be Different: ‘Dominant Selling Idea’"Tags: dominant+selling+idea, DSI, how+to+be+different, marty+schley, Why+Johnny+Can't+Brand
Posted at: 10:24 am in Featured Posts | Permalink | Comments (5) | Trackbacks (828)
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