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MarketingProfs Daily Fix Blog
John Mackey, CEO of Whole Foods, has been busted. It seems he’s been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the competition.
Sneaky and unethical? For sure. Embarrassing, now that he’s been outed? Ye…
Continue reading "Whole Foods CEO: Busted!"If you missed it: there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store Brands: The Hottest Trend in Retailing. The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this article: retailers have developed, branded and…
Continue reading "Store Brands Give National Brands a Run for the Money"