Wegman’s, the privately held, Rochester, New York-based supermarket chain has always been the envy of most food retailers. A highly successful operation, the Wegman family has been approached countless times to sell out to larger chains. They have steadfastly refused, preferring to operate their 70…
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Wednesday, May 16, 2007
Tuesday, April 3, 2007
Store Brands Give National Brands a Run for the Money
If you missed it: there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store Brands: The Hottest Trend in Retailing. The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this article: retailers have developed, branded and…
Continue reading "Store Brands Give National Brands a Run for the Money"