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MarketingProfs Daily Fix Blog
Senior managers don’t take content seriously because people who write content don’t come across as being serious. If content professionals want more respect, they need to present content as a science, not an art.
I have spent most of my adult life writing content, or else advising people on how be…
Continue reading "Content Is a Science, Not an Art"More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice…
Continue reading "The Problem of Dirty Data"