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MarketingProfs Daily Fix Blog
Issuing media releases without Web site back-up is like a eunuch advertising his sexual prowess. There ain’t nothing there to back up the marketing hype.
In the weekend edition of my local daily, I read a half-page article on a theater’s new 2007-08 lineup. (The paper happens to be the theater’s s…
Continue reading "Media Hype Without the Goods"It seems that universities are on a different planet when it comes to keeping up with Web site design and development. I’ve been doing research for a client project and what a shock! Microsite, upon microsite – it takes a GPS system to navigate through them.
Whether your kids are reaching that poi…
Continue reading "A”maze”ing University Web Sites"The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…
Continue reading "Five Key Characteristics of Web Brands"More than 25 percent of critical data in Fortune 1,000 companies is poor quality because organizations have little experience in managing content. Gartner Research believes that very few organizations are making progress towards professionally managing their most important data. Research Vice…
Continue reading "The Problem of Dirty Data"