MarketingProfs Daily Fix Blog

Posts Tagged ‘Web_2.0’

Friday, April 1, 2011

Ya Gotta Have Personality

How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”

But isn’t this just code for: “Ya gotta have personality?”

Wa…

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Tags: B2B, b2c, blog, buzz, engagement, government, Marketing, nonprofit, personality, social_media, Web_2.0
Posted at: 10:11 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Non-Profit, Sales | Permalink | Comments (23) | Trackbacks (1687)

Thursday, January 21, 2010

Re-casting How We Think About B2B Marketing Automation

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…

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Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (1687)

Monday, October 15, 2007

Good Reasons Not To Blog

Vaspers the Grate has a “grate” list of 20 Reasons a Business Should NOT Blog. They are all spot-on, but I wanted to mention a few of my favorites here. Don’t blog…if your business…

* Has no interesting stories to tell about how your products have solved problems for users, how your company g…

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Tags: Blogging, blogs, social_media, Target, Wal-Mart, Web_2.0
Posted at: 7:42 am in Featured Posts | Permalink | Comments (13) | Trackbacks (1687)

Tuesday, July 24, 2007

Doodle: Putting the ‘Fun’ in ‘Functional’

You know how it’s so tedious to synchronize different people’s agendas and find a date for a group meeting that suits everyone?

The very hip Scott Monty introduced a group of us Boston bloggers to a nifty little Web 2.0 tool called Doodle that is ideal for finding suitable dates for appointments w…

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Tags: Ann_Handley, business, Doodle, Michael_Naf, Scott_Monty, Web_2.0
Posted at: 7:57 am in Featured Posts | Permalink | Comments (6) | Trackbacks (1687)

Wednesday, May 9, 2007

Web 2.0 Reality Check

Before we get too excited about Web 2.0 and social media, here’s a little reality check that may get us bloggers thinking about the importance of our blogs or at least about whether businesses should embrace Web 2.0.

At the end of the day, the smart business relies on cost analysis and results eff…

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Tags: Lewis_Green, Marketing, Pew_Internet_&_American_Life_Project, Sales, social_media, survey, tools, trends, Web_2.0
Posted at: 7:23 am in Featured Posts | Permalink | Comments (28) | Trackbacks (1687)

Wednesday, April 25, 2007

Social Media Participation is Not Optional for Brands

When last week I uploaded a presentation endorsing the importance social media, David Armano pointed out – tongue in cheek – that someone had forgotten to send me the memo that Web 2.0 was going down the drain. With this post on Daily Fix, I’d like to broaden the debate and get your views on my…

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Tags: Alain_Thys, brands, Marketing, social_media, Web_2.0
Posted at: 10:20 am in Featured Posts | Permalink | Comments (12) | Trackbacks (1687)

Wednesday, April 18, 2007

A Primer for Building Online Community

From Usenet of the 1980s to MySpace, Second Life and Daily Fix almost 30 years later, people have created valued relationships online. When blogs entered the virtual scene they provided an opportunity for anyone with an internet connection to build their own community.

Ann Handley, the fearless le…

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Tags: blogs, Community, Full_Circle, internet, Marketing, Nancy_White, online_community, online_relationships, online_tools, social_media, Toby_Bloomberg, Web_2.0
Posted at: 9:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1687)

Tuesday, April 10, 2007

McKinsey Reports Businesses Loving Web 2.0… Except Blogs

Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.

Only 16% of the companies surveyed said they were investing in blogs, compared t…

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Tags: Blogging, Bruce_Nussbaum, corporate_blogs, David_Armano, Greg_Verdino, Karl_Long, McKinsey, social_media, Web_2.0, Web_tools
Posted at: 7:30 am in Featured Posts | Permalink | Comments (12) | Trackbacks (1687)

Second Life: Clunky, Complicated… and Yet Compelling

Kris Hoet at Belgium’s Cross the Breeze wrote recently looking for answers to eight frequently asked questions from advertisers, dealing mostly with social media and online marketing. He and Phillipe from Bad Idea, Indeed are looking for input on various issues, including these…

How far should …

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Tags: 3D_Internet, Allen_Weiss, Ann_Handley, Club_Penguin, Eric_Kintz, First_Life, Greg_Verdino, Kids, Kris_Hoet, Marketing, online_advertising, online_marketing, Second_Life, social_media, tweens, Webkinz, Web_2.0
Posted at: 7:28 am in Featured Posts | Permalink | Comments (5) | Trackbacks (1687)

Wednesday, April 4, 2007

Job Titles 2.0: Brilliant, Bullshit, or Both?

I’m a huge fan of Anu Garg’s A Word a Day newsletter. Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value proposition: a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is…

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Tags: American_Cancer_Society, Ann_Handley, Anu_Garg, A_Word_a_Day, catchpoles, Electric_Sheep, Harry_Joiner, IBM, job_titles, Marketing, napier, Paul_Ledak, Shelley_Ryan, Web_2.0
Posted at: 9:57 am in Featured Posts | Permalink | Comments (48) | Trackbacks (1687)