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MarketingProfs Daily Fix Blog
Since I spend most days in front of a computer screen, I am an early adapter to things online. So when I heard about Google Chrome launching yesterday, I downloaded it in the afternoon. I also uninstalled it two hours later.
It’s not that it isn’t good. It has plenty of merits. It’s a very simple …
Continue reading "Have You Tried Google Chrome Yet?"One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I finished reading The Design of Everyday Things, which…
Continue reading "The Difference Between Success and Failure"A key danger in Web site design is over-ambition. We need to design a Web site we can professionally manage.
Here’s what I mean: I travel a lot. And when you travel a lot you discover a lot of important things. You learn the answers to crucial questions such as: Why is a dog a man’s best friend? B…
Continue reading "Web Sites: Designed by Dogs, Managed by Cats"It is easy to build a Web site these days. And with a raft of online tools and systems like blogs, YouTube, Facebook, MySpace, etc., it is even easier to kick start a blog or social media experiment. But participating or building these does not necessarily constitute a “web strategy.”
What so ofte…
Continue reading "The Importance of a ‘Web Strategy’"There are few better websites than the BBC, and there are few organizations that truly get what the Web is about better than the BBC. I came across a set of 15 BBC Web Principles some time ago, and thought, “These should be the principles of the Web.”
Fully seven of the principles could be summari…
Continue reading "7 Main Principles of the Web"Well, Zazzle.com isn’t exactly OLD (even in Internet years). But they seem to be doing things a lot differently than when I first met them in 2002. As a result, they are getting ancient customers like me totally re-engaged with their Web site.
If you haven’t heard of Zazzle, it’s a business that…
Continue reading "You CAN Teach an Old Dog New Marketing Tricks"Imagine you are very rich and you have a big house. One evening you have guests over. One of the guests asks you where the toilet is. You give them instructions and off they go.
After a few turns they end up in the garden. They backtrack, apologize for their ignorance and ask you again for directi…
Continue reading "Google Changes Everything"