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MarketingProfs Daily Fix Blog
Why are Web metrics important?
For B2B marketing professionals, understanding what’s going on with your Web properties is as important as building your content, engaging in lead nurturing, and social media participation. If you don’t know what content resonates with your prospects, how are yo…
Continue reading "Analyze This: Outcome Metrics vs. KPIs"Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik, you must hear this podcast …. I guarantee you will learn something!
Sometimes you meet someone so passionate about something that it’s contagious and …
Continue reading "Secrets of Web Analytics: A Podcast with Avinash Kaushik"We notice the things we think about, we overlook the rest. Say you’re buying a car and are looking at a 3 Series Sedan from BMW. I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the other day. See? Because we pay attention, we tend to…
Continue reading "How to Measure Attention"