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MarketingProfs Daily Fix Blog
In facing today’s turbulent times, it can be trying for even the most optimistic marketer. To somewhat restore a sense of balance, today’s post shines the spotlight on some positive developments in B2B marketing’s use of online media.
After reviewing the results of our recent survey of B2B market…
Continue reading "A Silver Lining for B2B Marketers"As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in traditional marketer’s distrust/leeriness/general dismissal of new media. When traditional marketers say things like, “New media is a fad for kids,” it’s hard to refute it when…
Continue reading "Do Web 2.0 Names Give Traditional Marketers Pause?"Here are the highlights of a Panel at the Media Convergence Forum featuring…
* Jeff Hayzlett …. Chief Business Development Officer, Eastman Kodak
* Russ Klein …. President Global Marketing Strategy, Burger King
* Nicholas Utton …. CMO, E-Trade Financial
Role of the CMO faces evolutio…
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumpe…
Continue reading "Vlogging with Doug Simon"Because of Google, everyone today has access to research that we have never had before. So when you are considering a purchase, what’s the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social…
Continue reading "Content IS Your Brand"A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar.
If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest p…
Continue reading "LiveBar–Add Community to your Site in Seconds!"
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