Rebecca Black, a 13-year-old girl from Orange County, Calif., becomes an iTunes top seller, reaching No. 31 on the iTunes 200 chart three days after the release of “Friday,” a song that went viral. The video for the song, posted to YouTube on Feb. 10, went from having a couple thousand views to…Continue reading "Make it Big: 3 Social Media Lessons From Rock Stars"
Posts Tagged ‘Web 2.0’
Wednesday, March 30, 2011
Thursday, March 3, 2011
Every family has its own IT person. Whoever knows the most about the digital life usually is also the person called to help a relative install a new printer cartridge or assist another family member in signing up for a free email account. Likewise, companies often have their most online-savvy person…Continue reading "How to Prevent Your Social Media Strategist From Being Everyone’s Lackey"
Tags: business, Facebook, Marketing, Social Media, Strategy and Tactics, Twitter, Web 2.0
Posted at: 2:49 am in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (1752)
Tuesday, February 8, 2011
Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.
That’s what’s happening with the Digital Marketing Forum 2011.
The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…Continue reading "#MPForum Recap: What Happened in Austin Isn’t Staying in Austin"
Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1752)
Thursday, February 3, 2011
This morning, I sat in on Lisa Horner’s presentation “Using Webinars to Generate Spicy New Business” at the Digital Marketing Forum. Nothing against Lisa, but I was expecting a rather dull discussion given that webinars are not exactly my passion in life.
I was pleasantly surprised.
Lis…Continue reading "#MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars"
Tags: customers, Social Media, social_media, Web 2.0
Posted at: 5:37 pm in Content, Featured Posts, Headline, Marketing, Marketing Tools, Tradeshows and Seminars | Permalink | Comments (0) | Trackbacks (1752)
Tuesday, February 1, 2011
A guest post by Chester Frazier of Definition Systems.
When I, as a chief technology officer, put together an organization’s strategic technology plan and get down to the web-presence section, I typically inquire about their current efforts. Usually, I hear that they have a Facebook page. But w…Continue reading "5 Reasons Why My Clients Are Not Using Social Media"
Tags: customers, Facebook, Marketing, Social Media, Web 2.0
Posted at: 4:02 am in Customer Relationships, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (24) | Trackbacks (1752)
Thursday, January 20, 2011
A guest post by digital media expert Simon Buckingham, CEO of Appitalism.com
With more than 500 million active members and a captive user base, Facebook is a booming business with a user base can best be described as the goose that lays the golden eggs. Facebook’s users provide the social net…Continue reading "5 Ways That Facebook Could Better Handle Privacy Concerns"
Tags: Content Marketing, customer experience, Facebook, Social Media, Web 2.0
Posted at: 4:19 am in Customer Relationships, Ethics, Featured Posts, Marketing, Social Media | Permalink | Comments (1) | Trackbacks (1752)
Thursday, December 30, 2010
Like all forms of marketing, social media marketing continues to evolve. And Digital Marketing Forum speaker Jeffrey Cohen predicts that, in 2011, marketers will increase their focus on measuring social media conversions. What is a social media conversion, you ask? Great question! Jeffrey touches…Continue reading "A Quick Chat With Digital Marketing Forum Speaker Jeffrey Cohen"
Do you offer online content for a fee? Want to know the skinny on people who buy content online? If so, you’ll be interested in the recent findings from the brand-new Pew Internet Research report, “Paying for Content.”
Fresh off the digital presses, the report was published this morning. A tota…Continue reading "5 Surprising Things About People Who Pay for Online Content"
Wednesday, December 29, 2010
A guest post by Andrew Follett, founder of ConceptFeedback
While most marketing professionals are familiar with the term “conversion rate optimization,” few have actually put it in to practice. Fortunately, a recent proliferation of online tools and services will greatly simplify the process…Continue reading "Embrace CRO & Create a Better Website"
Tags: Blogging, blogs, Marketing, Social Media, Strategy and Tactics, Web 2.0
Posted at: 12:28 pm in Blogging, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics, Website Development and Design | Permalink | Comments (4) | Trackbacks (1752)
Thursday, December 9, 2010
Like a fabulous party, your website should give every visitor something to take home with them, whether a fantastic conversation, freebie, or good story to share. You don’t want to bore your guests and make them scurry away, feeling like they wasted time and got nothing out of the experience….Continue reading "How to Stand Out From Your Kajillion Competitors"
Tags: Blogging, blogs, Marketing, social_media, Web 2.0
Posted at: 12:24 pm in Blogging, Content, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1752)