I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
Continue reading "Re-casting How We Think About B2B Marketing Automation"Posts Tagged ‘Web 2.0’
Wednesday, December 9, 2009
The Power of Pink: The Pink Glove Dance
Maybe you’ve already seen this video, but if you haven’t, it’ll make you smile. Regular working people – hospital staff at Providence St. Vincent? Medical Center, in fact. What does it take to “make a difference” today? This proves that a single video can enlighten and create awareness without big…
Continue reading "The Power of Pink: The Pink Glove Dance"Thursday, December 11, 2008
A Silver Lining for B2B Marketers
In facing today’s turbulent times, it can be trying for even the most optimistic marketer. To somewhat restore a sense of balance, today’s post shines the spotlight on some positive developments in B2B marketing’s use of online media.
After reviewing the results of our recent survey of B2B market…
Continue reading "A Silver Lining for B2B Marketers"Monday, November 10, 2008
Do Web 2.0 Names Give Traditional Marketers Pause?
As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don’t play a large part in traditional marketer’s distrust/leeriness/general dismissal of new media. When traditional marketers say things like, “New media is a fad for kids,” it’s hard to refute it when…
Continue reading "Do Web 2.0 Names Give Traditional Marketers Pause?"Thursday, October 30, 2008
Redefining the Role of the CMO
Here are the highlights of a Panel at the Media Convergence Forum featuring…
* Jeff Hayzlett …. Chief Business Development Officer, Eastman Kodak
* Russ Klein …. President Global Marketing Strategy, Burger King
* Nicholas Utton …. CMO, E-Trade Financial
Role of the CMO faces evolutio…
Tuesday, October 28, 2008
Vlogging with Doug Simon
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumpe…
Continue reading "Vlogging with Doug Simon"Thursday, October 2, 2008
Content IS Your Brand
Because of Google, everyone today has access to research that we have never had before. So when you are considering a purchase, what’s the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social…
Continue reading "Content IS Your Brand"