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One day recently, my 10-year-old tossed her shorts into the washing machine, and one wash cycle later I discovered her beloved iPod Shuffle at the bottom of the machine’s drum. It was sporting a new fresh scent (!) but was otherwise unresponsive. Caroline was crushed.
We dried it off with a towel …
Continue reading "iPod v. the Washing Machine"Tags: Ann_Handley, Apple, business, iPod, Marketing, washing_machine
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